Someone said, “Hey, you should start a blog.” Ok. So here it is.
The birth of my blog coincides with my Son’s first Birthday! Happy Birthday Mason. Here he is digging into some cake.
As I am wrting this, our new business cards just came in for Data Flow. I’ve been working here since March. One of my first projects here was a complete redesign of the Data Flow logo. At first Glance of the original logo, its something that desperately needed updating.I did some research on the font. It’s is called computer. Yes, computer. I’m sure the people of 1974 thought this would be the end-all font for the computer age. Unfortunately, when I see this font I immediately think of green screen computers, and the movie Tron. Even “computer video game systems” of the 1980s were using this font.
Along with my creative director, we pleaded with the owner of the company to end his love affair with this font. It didn’t take long to revamp the logo into something that is fresh and eventually recognizable.
Hopefully this is easier on the eyes than the previous logo. I took Helvetica and tweaked it into a more rounded font. We used a light blue, gray, and white as our new primary colors. We added an arrow to the capital “F” which will eventually become a design element in our marketing.
Thanks for reading my first post. I hope to keep this blog up-to-date with unique designs and the creative process.