I can not stand this client. He know’s exactly what he wants but can’t put it on paper. He is demanding, impatient and belittling when it comes to my work. Did I mention he is also me.
I’ve always believed that the hardest client to please is yourself. I mean, I couldn’t even design my wedding invitations that my wife asked me to do. I was lucky that one of my designer friends was more than happy to do them for us.
Sitting down to design something for myself includes: procrastination, tons of revisions, beating myself up because, “it’s not good enough,” and eventually compromising by creating what I think is mediocre work.
I know the reason I do this is because when I design something for myself it will represent me. It’s just like when you want to look your best when you go out. I think this is a never-ending battle and it just comes with the territory of being an artist.
In all the years I’ve been doing graphic design I can only think of two projects that I designed to promote myself (with the exception of this blog heading). That’s right, two. These are just the finished projects. There are several more that I deemed to horrible to be viewed by the human eye.
Final thought: designing for yourself is torture.
This two screenshots of my portfolio are simple but the client was pleased enough to show it in a job interview.
This is a business card for my lifegroup that my wife and I lead.
After joining the Data Flow in March I was asked to design a few marketing ads. Data Flow is in the middle of changing its image from a business form provider to a full service graphic design company, offering a wide variety of print and promotional products. The first ad ran in the Amarillo Country Club directory. I used vintage and modern elements to create a simple typographic ad.
This ad introduced our new custom clothing and apparel services. We offer everything from tshirts to dress shirts with you custom embroidery or screen print. I stuck with the theme of the first ad but brightened it up with a fresh blue. This ad also has our new logo where we dropped the “DF” circle.
Below are envelope stuffers that are enclosed with every invoice we send out. I resized our ads and printed them on 14 pt. glossed coated covers.
With these fresh designs it will be easy to get the word out about the new face of Data Flow.
Since moving to Amarillo, I’ve been drawn to downtown, everything from the history to the revitalization. So when Downtown Amarillo Inc. needed a logo, I was honored to get to submit my concepts. Downtown Amarillo Inc. was formed in 2008 for the purpose of implementing the Downtown Strategic Action Plan. I was working at the Amarillo Globe-News at the time and our Publisher, Les Simpson was a board member. He gave the artists a challenge of coming up with a logo for the newly formed organization. I submitted the following two logos and they chose the latter. Now I see this logo all over downtown and I am proud that I am now a part of the downtown revitalization effort. Which one do you like?
Check out Downtown Amarillo Inc. here.
Someone said, “Hey, you should start a blog.” Ok. So here it is.
The birth of my blog coincides with my Son’s first Birthday! Happy Birthday Mason. Here he is digging into some cake.
As I am wrting this, our new business cards just came in for Data Flow. I’ve been working here since March. One of my first projects here was a complete redesign of the Data Flow logo. At first Glance of the original logo, its something that desperately needed updating.
I added the green lines background. I think it completes the look.
I did some research on the font. It’s is called computer. Yes, computer. I’m sure the people of 1974 thought this would be the end-all font for the computer age. Unfortunately, when I see this font I immediately think of green screen computers, and the movie Tron
. Even “computer video game systems” of the 1980s were using this font.
Along with my creative director, we pleaded with the owner of the company to end his love affair with this font. It didn’t take long to revamp the logo into something that is fresh and eventually recognizable.
Hopefully this is easier on the eyes than the previous logo. I took Helvetica and tweaked it into a more rounded font. We used a light blue, gray, and white as our new primary colors. We added an arrow to the capital “F” which will eventually become a design element in our marketing.
Thanks for reading my first post. I hope to keep this blog up-to-date with unique designs and the creative process.