These monsters looked hungry for some cereal, so I made them breakfast cereal mascots.
I can not stand this client. He know’s exactly what he wants but can’t put it on paper. He is demanding, impatient and belittling when it comes to my work. Did I mention he is also me.
I’ve always believed that the hardest client to please is yourself. I mean, I couldn’t even design my wedding invitations that my wife asked me to do. I was lucky that one of my designer friends was more than happy to do them for us.
Sitting down to design something for myself includes: procrastination, tons of revisions, beating myself up because, “it’s not good enough,” and eventually compromising by creating what I think is mediocre work.
I know the reason I do this is because when I design something for myself it will represent me. It’s just like when you want to look your best when you go out. I think this is a never-ending battle and it just comes with the territory of being an artist.
In all the years I’ve been doing graphic design I can only think of two projects that I designed to promote myself (with the exception of this blog heading). That’s right, two. These are just the finished projects. There are several more that I deemed to horrible to be viewed by the human eye.
Final thought: designing for yourself is torture.
After joining the Data Flow in March I was asked to design a few marketing ads. Data Flow is in the middle of changing its image from a business form provider to a full service graphic design company, offering a wide variety of print and promotional products. The first ad ran in the Amarillo Country Club directory. I used vintage and modern elements to create a simple typographic ad.
This ad introduced our new custom clothing and apparel services. We offer everything from tshirts to dress shirts with you custom embroidery or screen print. I stuck with the theme of the first ad but brightened it up with a fresh blue. This ad also has our new logo where we dropped the “DF” circle.
Below are envelope stuffers that are enclosed with every invoice we send out. I resized our ads and printed them on 14 pt. glossed coated covers.
With these fresh designs it will be easy to get the word out about the new face of Data Flow.
I got the chance to design a shirt for the 3rd annual Amigo’s Car Show. A quick google search will show several shirts featuring flames, metallic letters and multi-colored cars. Thats not exactly my style and I tried to get away from that.
The challenge what to design the shirt using only one color. So I went retro and tried to rise above all of the auto show design chaos.
Here is your Free Inspiration of the week. My company has been working on the yearly Amarillo Symphony program so it was hard to get music and notes out of my head. Hope you enjoy!