I can not stand this client. He know’s exactly what he wants but can’t put it on paper. He is demanding, impatient and belittling when it comes to my work. Did I mention he is also me.
I’ve always believed that the hardest client to please is yourself. I mean, I couldn’t even design my wedding invitations that my wife asked me to do. I was lucky that one of my designer friends was more than happy to do them for us.
Sitting down to design something for myself includes: procrastination, tons of revisions, beating myself up because, “it’s not good enough,” and eventually compromising by creating what I think is mediocre work.
I know the reason I do this is because when I design something for myself it will represent me. It’s just like when you want to look your best when you go out. I think this is a never-ending battle and it just comes with the territory of being an artist.
In all the years I’ve been doing graphic design I can only think of two projects that I designed to promote myself (with the exception of this blog heading). That’s right, two. These are just the finished projects. There are several more that I deemed to horrible to be viewed by the human eye.
Final thought: designing for yourself is torture.
This two screenshots of my portfolio are simple but the client was pleased enough to show it in a job interview.
This is a business card for my lifegroup that my wife and I lead.
I decided to flex my photshop muscle with this week’s free image of the week. I couldn’t get over the firey red hair of the model.
I just just made it more dramatic by replacing her hair with actual fire. Enjoy!
After joining the Data Flow in March I was asked to design a few marketing ads. Data Flow is in the middle of changing its image from a business form provider to a full service graphic design company, offering a wide variety of print and promotional products. The first ad ran in the Amarillo Country Club directory. I used vintage and modern elements to create a simple typographic ad.
This ad introduced our new custom clothing and apparel services. We offer everything from tshirts to dress shirts with you custom embroidery or screen print. I stuck with the theme of the first ad but brightened it up with a fresh blue. This ad also has our new logo where we dropped the “DF” circle.
Below are envelope stuffers that are enclosed with every invoice we send out. I resized our ads and printed them on 14 pt. glossed coated covers.
With these fresh designs it will be easy to get the word out about the new face of Data Flow.
This week’s free image from shutterstock is an alphabet of ransom letters. Here’s the only good ransom I can think of. Enjoy.
I got the chance to design a shirt for the 3rd annual Amigo’s Car Show. A quick google search will show several shirts featuring flames, metallic letters and multi-colored cars. Thats not exactly my style and I tried to get away from that.
The challenge what to design the shirt using only one color. So I went retro and tried to rise above all of the auto show design chaos.
Introducing Face Magazine. Just kidding just a weekly dose of free inspiration. The free photo from shutterstock this week is a beautiful woman. When I saw that I immediately thought she belonged on a magazine cover.
Summer is a big time for Children’s Parties. I’ve been busy creating birthday Invitations for a number of them.
Invitations are probably one of my favorite things to design. I am always surprised at how much creative freedom I get when it comes to designing invitations. Almost anything goes. Below are just a taste of my most recent work.
The boy’s invitation is centered around the fact that he loves Goldfish Crackers. The girl’s invitation is as girly as you can get without going overboard. Both designs worked great and the customers loved them.
If you have a Birthday party or any party coming up I would love to design your invitation. Please check out my contact page to get in touch with me.
In case you haven’t noticed, it’s summer! Every year Data Flow helps put together the Parks & Recreation Guide and Summer in the City. Summer in the city is a kid’s guide to events and activities in the City of Amarillo. We went with a “Wish you were here” postcard theme for this year’s guide. Check out some illustrations I did for the guide.
If you see one, grab one! They are free and full of things that will keep you child busy the entire summer.
Someone said, “Hey, you should start a blog.” Ok. So here it is.
The birth of my blog coincides with my Son’s first Birthday! Happy Birthday Mason. Here he is digging into some cake.
As I am wrting this, our new business cards just came in for Data Flow. I’ve been working here since March. One of my first projects here was a complete redesign of the Data Flow logo. At first Glance of the original logo, its something that desperately needed updating.
I added the green lines background. I think it completes the look.
I did some research on the font. It’s is called computer. Yes, computer. I’m sure the people of 1974 thought this would be the end-all font for the computer age. Unfortunately, when I see this font I immediately think of green screen computers, and the movie Tron
. Even “computer video game systems” of the 1980s were using this font.
Along with my creative director, we pleaded with the owner of the company to end his love affair with this font. It didn’t take long to revamp the logo into something that is fresh and eventually recognizable.
Hopefully this is easier on the eyes than the previous logo. I took Helvetica and tweaked it into a more rounded font. We used a light blue, gray, and white as our new primary colors. We added an arrow to the capital “F” which will eventually become a design element in our marketing.
Thanks for reading my first post. I hope to keep this blog up-to-date with unique designs and the creative process.